Watch below as Melody shares a key ingredient to a more engaging and inviting video. The next several business videos you watch, see if the people on camera are following Melody's advice. If they are, how does it make you feel? If they aren't, how does it make you feel?
Here is a transcript of the video...
There is a lot that goes into developing a crisp and effective video. But, when actors are involved there is one thing that always seems to make a video a bit better and a bit more inviting.
We always coach our business people that we work with on one thing...to simply smile.
A little smile helps to bring out your passion and your enthusiasm for the topic that you are sharing. I promise that your audience will engage better with your video when you smile.