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Video Length Matters

You know that video is an important tool to share your messages and stay top-of-mind with your customers and potential customers on social media, but how do you make sure your videos are being watched all the way through? Your message in the video and how engaging your video is are both extremely important, but you must also consider the length of your videos!

Here are some interesting statistics regarding video length:

  1. Nearly two-thirds of consumers prefer video under 60 seconds (Animoto 2015).

  2. Videos up to 2 minutes long get the most engagement, with a significant drop-off between 2 and 3 minutes (Wistia 2016).

  3. 56% of all videos published last year are less than 2 minutes long (Vidyard 2017)

  4. According to HubSpot, the ideal length of videos depends on the platform you are using…Instagram: 30 seconds, Twitter: 45 seconds, Facebook: 1 minute, YouTube: 2 minutes.

Vizoodeo’s take is that shorter is better. Challenge yourself to pare down your message to the most important and engaging parts and you’ll find that the finished videos we create for you will get better results.


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