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Video Is King On Social Media

Video content has quickly become the preferred medium for virtually every social media platform. Here is some interesting information to back it up.

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"I see video as a megatrend. That's why I'm going to keep putting video first across our family of apps"

--Mark Zuckerburg


The number of hours people spend watching videos on YouTube is up 60% year-over-year, the fastest growth we’ve seen in 2 years.


LinkedIn has made a huge commitment to video in 2018, seeing huge growth in how users are sharing and responding to video content on the platform.


Time spent watching video on Instagram is up more than 80% year over year, while the number of videos produced per day has increased by 4X from last year.

Video content is preferred on social media platforms like Facebook, Instagram, Twitter, LinkedIn, & obviously YouTube
  • 10 billion videos watched each day on SnapChat

  • 8 billion videos watched each day on Facebook

  • 100 years of video watched each day on Twitter

  • 500 million hours of video watched each day on YouTube

American Marketing Association's take on the

Power of Video in Social Media

New York Times article about video on Facebook

Video Ambitions For Advertisers

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